Rush Limbaugh Is a Conservative Talk Show Host Who Is

question 83

Multiple Choice

Rush Limbaugh is a conservative talk show host who is heard on hundreds of radio stations around the country.Advertisers such as Select Comfort beds advertise on his program because of the high level of loyalty of his audience.Local radio stations purchase the rights to air his program on their stations.National advertisers can purchase advertising time from the program provider or the local station,and local businesses usually purchase advertising during this show from the local station.What type of radio advertising does this represent?

• A) network radio advertising
• B) spot radio advertising
• C) syndicated radio advertising
• D) news radio advertising
• E) up-front radio advertising

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Definitions:

Intergroup Prejudice

Negative beliefs, feelings, or attitudes one holds about a group different from their own, often leading to discrimination.

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A marriage between partners who belong to different racial groups, challenging social norms and often leading to increased understanding of diversity.

Implicit Association Test

A psychological assessment tool designed to uncover unconscious or hidden biases and attitudes by measuring the strength of associations between concepts.

Amygdala

A part of the brain involved in the processing of emotions, including fear, pleasure, and anger.