Starbucks Is Interested in Radio Advertising and Wants to Reach

question 94

Multiple Choice

Starbucks is interested in radio advertising and wants to reach consumers at the best time of day to get them to drive into a Starbucks location.Research has shown that 80 percent of consumers drink the majority of coffee before going to work or on their way to work.What daypart would you recommend Starbucks use to reach these consumers?

• A)6 to 10 a.m.(morning drive time)
• B)10 a.m.to 3 p.m.(daytime)
• C)3 to 7 p.m.(evening drive time)
• D)7 p.m.to midnight (nighttime)
• E)midnight to 6 a.m.(all night)

---

Definitions:

Invisible Hand

A metaphor for the self-regulating nature of the marketplace that guides individuals to unintentionally benefit society through the pursuit of their own interests.

Adam Smith

An 18th-century Scottish economist and philosopher best known for his theories on free market economies and the invisible hand concept.

The Wealth of Nations

A seminal book by Adam Smith, regarded as the foundation of modern economic theory, which analyzes the nature and causes of the wealth of nations.

Trade

Trade is the action of buying, selling, or exchanging goods and services between people, companies, or countries.