Starbucks Is Interested in Radio Advertising and Wants to Reach

question 94

Multiple Choice

Starbucks is interested in radio advertising and wants to reach consumers at the best time of day to get them to drive into a Starbucks location.Research has shown that 80 percent of consumers drink the majority of coffee before going to work or on their way to work.What daypart would you recommend Starbucks use to reach these consumers?

• A)6 to 10 a.m.(morning drive time)
• B)10 a.m.to 3 p.m.(daytime)
• C)3 to 7 p.m.(evening drive time)
• D)7 p.m.to midnight (nighttime)
• E)midnight to 6 a.m.(all night)

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Definitions:

Reference Point

A baseline value or condition used for comparison in decision-making processes.

Risk Aversion

A descriptor for individuals or entities that prefer to minimize exposure to risk and uncertainty, typically opting for safer, more secure investments or choices.

Reference Point

A baseline or standard from which changes are measured, often used in decision-making and behavioral economics.

Consumer Decision

The process by which individuals select goods or services to fulfill their needs and wants.