Haley and Lauren Want to Learn More About the Audiences

question 9

Essay

Haley and Lauren want to learn more about the audiences of the local broadcast media in Hattiesburg. Name the companies that provide audience data for these media and explain how they collect this information.

---

Definitions:

Price Level

Price level refers to the average of current prices across the entire spectrum of goods and services produced in the economy, a measure of inflation or deflation.

Inflation Rate

The percentage increase in the general price level of goods and services in an economy over a period of time, typically a year.

Consumer Confidence

Consumer confidence is a measure of how optimistic or pessimistic consumers are about their expected financial situation and the overall state of the economy.

Inflation Expectations

The rate at which people expect prices to rise in the future, which can influence their spending and saving behavior.