Just as Search Marketing Is Driven by Keywords, Many Social

question 39

Multiple Choice

Just as search marketing is driven by keywords, many social marketing formats use ________ to categorize posts.

• A)SEOs
• B)tags
• C)cookies
• D)links
• E)tweets

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Definitions:

Share Capital

The total amount of funds raised by a company through the issuance of shares to its shareholders.

Retained Earnings

The portion of net income that is retained by the corporation rather than distributed to its shareholders as dividends.

Other Reserves

Equity accounts that record gains and losses recognized directly in equity, including revaluation reserves and reserves created from the reallocation of profits.

Non-controlling Interest

An ownership interest in a corporation where the stake does not grant the holder the majority of voting rights.