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New technologies like plug-ins, Java script, Flash, Silverlight, and media streaming provide active components to online advertising.
Marginal Utility
Marginal utility is the additional satisfaction or utility that a consumer derives from consuming one more unit of a good or service.
Marginal Utility
This term refers to the additional satisfaction or utility gained by consuming one more unit of a good or service.
Rational Consumer
An economic theory assumption that consumers make purchasing decisions based on their rational outlook, available information, and self-interest to maximize utility.
Income Effect
A change in the quantity demanded of a product that results from the change in real income (purchasing power) caused by a change in the product’s price.
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Q141: New technologies like plug-ins, Java script, Flash,