Refer to the Scenario Below to Answer the Questions That

question 85

Multiple Choice

Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-Bob and Larry wanted to develop a groundswell of marketplace demand for their store, so they used e-mail to circulate a message among all of their family, friends, and customers for whom they had e-mail addresses. What type of marketing is this?

• A)advertainment
• B)traditional
• C)viral
• D)guerilla
• E)wired

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Definitions:

Market Portfolio

An investment portfolio that ideally includes all available assets in the market, weighted by their market capitalization, aiming to mimic the market's overall returns.

Discount Rate

The interest rate used to discount future cash flows to their present value, crucial in determining the value of investments.