Politically Active Democrats Tend to Read Many of the Same

question 101

Multiple Choice

Politically active Democrats tend to read many of the same blogs and use many of the same social networks. This is an example of ________.

• A)convergence
• B)homophily
• C)viral marketing
• D)database marketing
• E)personalization

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Definitions:

Best Alternative

The most desirable option available to a person or entity when their first choice is not feasible.

Financial Institution

A company engaged in the business of dealing with monetary transactions, such as banks, credit unions, and investment firms.

Market Share

The portion of a market controlled by a particular company, product, or brand, often expressed as a percentage of total sales within that market.

Marketing Executive

A professional responsible for developing and executing strategies to promote a company’s products, services, or brand.