Refer to the Scenario Below to Answer the Questions That

question 63

Multiple Choice

Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-What is one of the first things Bob and Larry should do to help build visibility for their website?

• A)create a blog about fly fishing
• B)enter a chat room and start talking about the great assortment, prices, and service FliesRUs.com provides
• C)register with popular search engines so that their site shows up early on the list provided by the search engine
• D)develop a fly fishing game on their website so that consumers will spend more time there
• E)develop minisites to place on popular fly fishing Web pages

Describe the role of cognitive factors in learning, such as attention, awareness, expectations, and latent learning.

Differentiate between classical and operant conditioning and their applications in real life.

Discuss the adaptive significance and practical implications of learning theories in everyday life.

Identify and explain the importance of antecedent stimuli and consequences in shaping behavior through operant conditioning.

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Definitions:

English Language Learners

Individuals who are learning English in addition to their native language(s).

Spanish

A Romance language originating from the Iberian Peninsula of Europe, widely spoken across the world, especially in Spain and the Americas.

California

An American state located on the West Coast of the United States, known for its diverse geography, climate, and as a hub of technology, entertainment, and agriculture.

Limited English Proficiency

A term that describes individuals who do not speak English as their primary language and who have a limited ability to read, speak, write, or understand English.