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How Can a Company Increase the Click-Through Response to Its

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How can a company increase the click-through response to its banner ads?


Definitions:

Roller Coaster

An amusement ride consisting of a track with steep hills, sharp curves, and sometimes loops, designed to thrill riders.

Emotional Experience

A broad term describing an individual's subjective feelings and reactions to emotions, encompassing both positive and negative emotional states.

Cannon-Bard Theory

A theory of emotion that argues physiological arousal and emotional experience occur simultaneously but independently.

Emotional Experience

A complex state involving physiological arousal, expressions, and cognitive interpretation, often triggered by events perceived as personally significant.

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