When Is It Advisable to Use Out-Of-Home Media in the Media

question 100

Multiple Choice

When is it advisable to use out-of-home media in the media plan?

• A)The product needs explanation but doesn't need demonstration.
• B)It is important to reach an upscale, well-educated audience.
• C)The message benefits from motion, sight, and sound.
• D)There is a need for a situational, place-based message.
• E)The brand can benefit from being associated with celebrities.

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Definitions:

Deliberately Fake

Intentionally counterfeit or made to deceive; actions or objects designed with the purpose to mislead or trick.

Dissociative Identity Disorder

A complex psychological condition that is characterized by the presence of two or more distinct personality identities or states that control an individual's behavior at different times.

Personalities

Consists of the enduring patterns of thoughts, feelings, and behaviors that distinguish one person from another.

Dissociative Amnesia

A psychological disorder characterized by temporary memory loss that cannot be attributed to a common medical condition.