Which of the Following Is NOT a Media Scheduling Strategy

question 109

Multiple Choice

Which of the following is NOT a media scheduling strategy media planners must consider?

• A)timing
• B)duration of exposure
• C)continuity of exposure
• D)cost per thousand
• E)when to advertise

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Definitions:

Advancement

The process of moving forward or making progress, especially in one's career or skills development.

Incorporation

The process by which the Bill of Rights is applied to state and local governments through the Fourteenth Amendment.

Strict Scrutiny

A standard of judicial review that requires the government to prove that a law which restricts a fundamental right or discriminates against a protected class is necessary to achieve a compelling state interest.

Roe V. Wade

A landmark 1973 United States Supreme Court decision that ruled state laws restricting a woman's right to an abortion during the first trimester of pregnancy were unconstitutional.