The Estimate of ________ Adjusts the Calculation of an Audience

question 19

Multiple Choice

The estimate of ________ adjusts the calculation of an audience to exclude waste coverage so it more accurately reflects the percentage of the target audience watching a program.

• A)insertions
• B)gross rating points (GRPs)
• C)targeted rating points (TRPs)
• D)efficient frequency
• E)targeted reach

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Definitions:

Interest Expense

The cost incurred by an entity for borrowed funds, represented as an expense on the income statement, affecting net income.

Adjusting Entry

Journal entries made at the end of an accounting period to update income and expense accounts so that the income statement reflects the revenues earned and expenses incurred during the period.

Interest-Bearing Note

A debt security that pays interest to the holder at regular intervals until maturity, at which point the principal is repaid.

Proceeds

The total amount of money received from a transaction before any deductions are made.