A Designated Marketing Area (DMA)assignment Is Based on ________

question 18

Multiple Choice

A designated marketing area (DMA) assignment is based on ________.

• A)the population of the surrounding area
• B)the number of television stations in the area
• C)the number of broadcast media outlets available
• D)how many households have cable or satellite television
• E)which city provides the majority of the households' TV programming

---

Definitions:

Current Liabilities

Obligations or debts that a company is expected to pay within one year or within its normal operating cycle, whichever is longer.

Balance Sheet

A summary report detailing a firm's assets, liabilities, and equity of shareholders at a certain time.

Sales Manager

An individual who directs an organization's sales team, oversees its operations, and strives to achieve sales targets through planning and implementing sales strategies.

Salary

A fixed regular payment, typically paid on a monthly or biweekly basis, made by an employer to an employee, especially a professional or white-collar worker.