Which Two Methods Do Media Planners Use to Estimate the Frequency

question 149

Multiple Choice

Which two methods do media planners use to estimate the frequency of a schedule?

• A)pulsing and flighting
• B)weighted frequency and weighted reach
• C)average frequency and gross frequency
• D)average frequency and frequency distribution
• E)gross frequency and frequency distribution

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Definitions:

African Americans

A racial or ethnic group in the United States with ancestry primarily from sub-Saharan Africa.

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A legal process through which individuals with severe mental illnesses can be court-ordered to receive treatment, usually when they're considered a danger to themselves or others.

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An action taken or situation imposed upon an individual without their consent or choice.

Mental Health Treatment

Intervention designed to treat emotional, psychological, and behavioral disorders to improve an individual’s mental well-being and functioning.