Which of the Following Is NOT a Reason Most Organizations

question 118

Multiple Choice

Which of the following is NOT a reason most organizations need a variety of ways to get their messages out to their customers?

• A)A media plan would not be able to attain the desired level of reach and frequency if it relied on just one medium.
• B)Using a number of media distributes the message more widely because different media tend to have different audience profiles.
• C)Some people reject certain media.
• D)Different media have different strengths in terms of reach and frequency.
• E)It could add exposure in less expensive media and have attractive characteristics that enhance the creative message.

---

Definitions:

Direct Materials Price Variance

The difference between the actual cost of direct materials purchased and the expected (or standard) cost, impacting the overall cost of goods sold.

Direct Materials Quantity Variance

The difference between the actual quantity of materials used in production and the standard amount expected to be used, multiplied by the standard cost of those materials.

Inferior Materials

Materials of lower quality than standard, which may affect the quality of finished goods and potentially reduce manufacturing costs.

Budgeted Unit Sales

The projected quantity of products a company expects to sell over a certain period, based on budgeting processes.