Which of the Following Is NOT a Media Scheduling Strategy

question 109

Multiple Choice

Which of the following is NOT a media scheduling strategy media planners must consider?

• A)timing
• B)duration of exposure
• C)continuity of exposure
• D)cost per thousand
• E)when to advertise

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Definitions:

Descent Group

A social group whose members claim common ancestry; a fundamental unit in the organization of many societies.

Membership Restriction

Rules or criteria set by an organization or community that limit or define who can join or participate in the group.

Unilineal Descent

A system of tracing descent through only one parent, either the mother (matrilineal) or the father (patrilineal), which can determine group membership and inheritance.

Clans And Lineages

Social groups based on kinship and descent, where clans are large kin groups that claim a common ancestor, and lineages are smaller, proving descent from a common ancestor.