With the Current Trend Toward Using Other Forms of Marketing

question 55

Multiple Choice

With the current trend toward using other forms of marketing communication in addition to advertising,buyers often demand additional promotional support;these activities are sometimes called ________.

• A)add-ons
• B)make-goods
• C)value-added media services
• D)preferred placements
• E)incentives

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Definitions:

Bipolar Disorder

A condition of mental health defined by significant variations in emotional state, encompassing highs (mania or hypomania) and lows (depression).

Schizophrenia

A severe mental disorder characterized by distortions in thinking, perception, emotions, language, sense of self, and behavior.

Hallucinations

Perceptions in the absence of external stimuli, such as seeing or hearing things that aren't there.

Delusions

False beliefs strongly held in spite of invalidating evidence, often as a symptom of mental illness.