Compare and Contrast Cost Per Thousand (CPM)and Cost Per Point

question 71

Essay

Compare and contrast cost per thousand (CPM)and cost per point (CPP).

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Definitions:

Federal Revenue

The total income received by the government from taxes and other sources.

Corporate Income Tax

A tax on the profits of corporations, calculated based on the net income companies report.

Payroll Tax

Levies placed on either employees or employers, often determined as a percentage of the wages that staff receive from employers.

Payroll Taxes

Taxes imposed on employers or employees, and are usually calculated as a percentage of the salaries that employers pay their staff.