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Reputation is a perception based on messages delivered by the advertising and other marketing communication tools, and image is based on an organization's actual behavior.
Adjusted Trial Balance
A compilation of all corporate accounts set to feature in the financial reports post adjustments for journal entries.
Debit Total
The debit total represents the sum of all debit entries recorded in an account during a financial period.
Credit Total
The sum of all credit entries in an account or financial transaction.
Net Income
The final profit of a business, calculated by removing all expenditures, taxes, and financial losses from the total income.
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