Which of the Following Best Explains Why It Is Difficult

question 97

Multiple Choice

Which of the following best explains why it is difficult to evaluate the effectiveness of public relations campaigns?

• A)Public relations campaigns do not have measurable objectives.
• B)The effects of many public relations activities are difficult to separate from the effects of other marketing communications activities happening at the same time.
• C)Marketing experts typically do not see the value in measuring the results of public relations activities.
• D)Although outcome can be easily identified, output is difficult to quantify.
• E)Public relations campaigns rely upon uncontrolled media.

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Definitions:

Unit Sales

A measurement of the total quantity of units of a product sold by a company.

Contribution Margin

The sum left over from sales income once all variable costs are subtracted.

Fixed Expenses

Costs that do not change with the level of production or sales over a certain time period, such as rent, insurance, and salaries.

Break Even

A situation where the overall expenses match the overall income, causing zero net profit or loss.