Which IMC Tool Helps an Organization and Its Publics Relate

question 15

Multiple Choice

Which IMC tool helps an organization and its publics relate to each other to the benefit of both?

• A)advertising
• B)personal selling
• C)publicity
• D)sales promotion
• E)public relations

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Definitions:

Support Functions

Auxiliary activities in an organization that assist the core business operations without being part of them, such as IT and HR services.

Differentiation Strategy

A business approach where a company aims to stand out in its industry by offering unique products or services compared to its competitors.

Global Fashion Leaders

Refers to companies, designers, or brands with significant influence on international fashion trends and markets.

Fashion Shows

Events organized to showcase new clothing designs from one or more fashion designers to the public, media, and industry insiders.