Public Relations Practitioners Track the Impact of a Campaign in Terms

question 14

Multiple Choice

Public relations practitioners track the impact of a campaign in terms of ________.

• A)reach and frequency
• B)process and outcome
• C)sales and inquiries
• D)impressions and sales
• E)input and output

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Definitions:

Materials Quantity Variance

The variance between the real amount of materials consumed in the production process and the anticipated standard amount, times the standard unit cost.

Direct Materials Purchases Variance

A measure used in accounting to analyze the difference between the budgeted cost of materials needed for production and the actual cost incurred.

Actual Production

The real quantity of goods or services produced in a specified period, as opposed to planned or expected production levels.

Labor Rate Variance

The difference between the actual labor costs incurred and the standard labor costs expected for the labor hours worked.