Jeep Hosts an Annual "Jeep Weekend" Event During Which Current

question 55

Multiple Choice

Jeep hosts an annual "Jeep Weekend" event during which current Jeep owners are invited to attend a weekend adventure with fellow Jeep owners. The purpose of this public relations tactic is to intensify Jeep owners' involvement with their vehicle and brand and is known as a(n) ________.

• A)change-agent strategy
• B)involvement strategy
• C)shareholder strategy
• D)public communication campaign
• E)public service strategy

---

Definitions:

Body Image

An individual's perceptions, thoughts, and feelings about their own body's appearance, which can affect confidence, self-esteem, and mental health.

Female Athlete Triad

A syndrome affecting female athletes, characterized by disordered eating, amenorrhea, and osteoporosis.

Energy Availability

The amount of energy that a person has accessible for bodily functions and activities, after accounting for the energy expended through exercise.

Menarche

The first occurrence of menstruation in a female, marking the onset of reproductive capability.