Benetton Has Often Used Ads That Send a Social Message

question 111

Multiple Choice

Benetton has often used ads that send a social message, such as showing AIDS victims dying or featuring death row inmates, to make people aware of these issues. What type of advertising is this?

• A)advocacy advertising
• B)brand advertising
• C)identity advertising
• D)social advertising
• E)cause advertising

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Definitions:

Logical Appeal

A method of persuasion that uses evidence and reasoning to convince an audience of a particular point of view or action.

Human Reason

The capacity of the human mind to analyze, create, deduce, and understand logical connections and facts.

Mobile App

A software application designed to run on mobile devices, created for a variety of purposes from entertainment to business.

Social Media

Digital platforms that facilitate the creation and sharing of information, ideas, and other forms of expression via networks and communities.