What Is the Second Step in the Direct Marketing Process

question 64

Multiple Choice

What is the second step in the direct marketing process?

• A)setting objectives and making strategic decisions
• B)communication of the offer
• C)customer ordering
• D)fulfillment
• E)relationship building

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Definitions:

Member Motivation

The driving force behind individuals' engagement, participation, and effort in a group or organization.

Committee

A group of individuals designated to perform a specific task or to deliberate on a particular issue or range of issues.

Greater Empowerment

The process of granting employees more authority and responsibility, enabling them to make decisions and act independently.

Functional Chimney

A metaphor describing organizational silos where departments function independently but lack inter-departmental communication.