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Direct Data Is a Service Firm Specializing in Collecting and Analyzing

question 75

Multiple Choice

Direct Data is a service firm specializing in collecting and analyzing data about potential customers for a variety of direct marketers. Direct Data tracks geographic, demographic, and psychographic data, pulling together lists of target potential customers for its clients. When creating direct mail messages, Direct Data's clients likely use this information to ________.


Definitions:

Group Marriages

A type of marriage in which more than two people form a familial unit, sharing responsibilities, duties, and intimate relations.

Biphobic Marginalization

The exclusion or discrimination against individuals who are bisexual, stemming from stereotypes or negative attitudes towards bisexuality.

Asexuality

An absence of sexual desire.

Pansexuality

A sexual orientation characterized by the potential for aesthetic attraction, romantic love, or sexual desire towards people regardless of their gender identity or biological sex.

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