P&G Has Developed and Purchased Huge Databases and Has More

question 121

Multiple Choice

P&G has developed and purchased huge databases and has more than 30 million consumers in its current database. P&G routinely mines the information in the database to uncover potential buyers whose characteristics match those of their current customers for a given product and brand. What technique is P&G using?

• A)skimming
• B)searching
• C)prospecting
• D)relationship marketing
• E)converting

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Definitions:

Non-rejection

Refers to the decision in statistical hypothesis testing where there is insufficient evidence to discard the null hypothesis.

Decision Rule

Rule specifying the values of the statistic that result in the decision to reject or not reject the null hypothesis.

Region of Rejection

The range of values in hypothesis testing that leads to rejection of the null hypothesis, indicating statistical significance.

Alternative Hypothesis

The hypothesis that proposes there is an effect, or there is a difference, contrary to the null hypothesis.