During the ________ Step in the Direct Marketing Process, the DMC

question 133

Multiple Choice

During the ________ step in the direct marketing process, the DMC message must make it as easy as possible for customers to respond.

• A)objectives/strategy
• B)offer
• C)response/order
• D)fulfillment
• E)relationship building

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Definitions:

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, depicted as hierarchical levels within a pyramid.

Factual Evidence

Factual evidence is information that can be verified and objectively proven to support assertions or conclusions.

Persuasive Claims

Statements made to convince or influence an audience towards a particular belief or action.

Routine Claim Messages

Communications sent to request redress or compensation for unsatisfactory products or services, typically straightforward and expected in business settings.