Usually the Go/no-Go Decision for a Sales Promotion Is Based

question 123

Multiple Choice

Usually the go/no-go decision for a sales promotion is based on the ________.

• A)creativity of the program
• B)expected ROI of the program
• C)quality of available premiums
• D)relationship with channel members
• E)level of product parity

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Definitions:

Sensation

The process by which sensory receptors and the nervous system receive and represent stimulus energies from the environment.

Light Bulb

A device that produces light from electricity, consisting of a filament housed in a glass vacuum or filled with inert gas, illuminating when electric current passes through.

False Alarm

A situation where a warning or alert is given, but no actual threat or danger exists.

Correct Rejection

In signal detection theory, the decision that a signal is not present when it truly is absent.