Which of the Following Is a Promotion Designed Specifically to Increase

question 114

Multiple Choice

Which of the following is a promotion designed specifically to increase customer retention?

• A)event marketing
• B)loyalty program
• C)sampling
• D)rebate
• E)sweepstake

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Definitions:

Overhead

Refers to ongoing business expenses not directly attributed to creating a product or service, such as rent, utilities, and administrative costs.

Production Process

The sequence of operations or stages involved in the manufacturing or creation of a product.

Job-order Costing

A cost accounting system that assigns manufacturing costs to an individual product or batch of products, useful for customized orders.

Indirect Labor Cost

Wages and related expenses for workers who assist in or facilitate the production process but do not directly work on the product.