Promotions Add Tangible Value to the Good or Service and Contribute

question 36

True/False

Promotions add tangible value to the good or service and contribute greatly to the profitability of the brand.

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Definitions:

Available Substitutes

Alternative products or services that consumers can opt for when faced with changes in price or availability of the original product.

Luxury Good

A good for which demand increases more than proportionally as income rises, and is often seen as a status symbol rather than a necessity.

Coffee And Tea

Two popular beverages consumed worldwide, derived from brewing the roasted seeds of the Coffea plant and the dried leaves of the Camellia sinensis plant, respectively.

Skis And Ski Boots

Items used in the sport of skiing, where skis are long narrow platforms to glide over snow, and ski boots are specialized footwear that attach to the skis.