Which of the Following Questions Would Be the Best One

question 139

Multiple Choice

Which of the following questions would be the best one to help a marketer evaluate the return on a sales promotion investment?

• A) Did the promotion run too long or too short?
• B) Did customers enjoy the events associated with the promotion?
• C) Did customers search the promotion's website for additional product information?
• D) Did the promotion increase purchases from current customers or attract new customers?
• E) Did the distribution of the promotional information match consumer expectations and needs?

---

Definitions:

Quarterly Estimated Payments

Payments made to the IRS by self-employed individuals or entities that anticipate owing tax of $1,000 or more, paid in four equal installments throughout the year.

Estimated Payment

refers to tax payments made in advance throughout the year, based on an estimate of the taxpayer's annual income.

Corporate AMT Exemption

An exemption that prevents corporations from having to pay the Alternative Minimum Tax up to a certain threshold of income.

AMT

Alternative Minimum Tax, a separate tax system in the United States designed to ensure that certain taxpayers pay at least a minimum amount of tax.