Refer to the Passage Below to Answer the Questions That

question 64

Multiple Choice

Refer to the passage below to answer the questions that follow.
Everyone knows McDonald's, the worldwide fast food chain. McDonald's has used consumer promotions for years. Restaurants offer a kids' Happy Meal that always includes a toy, and often times the package itself is a promotion, such as pumpkin buckets at Halloween. McDonald's has also used a promotion patterned after the popular Monopoly game, in which everyone wins something small, like a soft drink or french fries, but one participant could win $1 million dollars. The Monopoly promotion usually lasts several months. McDonald's also participates in promotions with movies, such as Star Wars and several Disney movies. Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase.
-What type of partnership program does McDonald's enter into when its promotions are related to movies?

• A)co-marketing
• B)co-branding
• C)specialty
• D)tie-in
• E)loyalty program

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Definitions:

Embargoes

Government-imposed restrictions on trade with a particular country or the exchange of specific goods, often used as a political tool.

Civil Law

A legal system originating in Europe, characterized by comprehensive codified laws, in contrast to the common law system.

Legislative Branch

One of the three branches of government responsible for creating and enacting laws, typically consisting of a parliament or congress.

Judicial Branch

The branch of government responsible for interpreting the laws and administering justice through courts.