Total Communication Over the Life of a Brand Is Referred

question 144

Multiple Choice

Total communication over the life of a brand is referred to as ________.

• A)lifetime customer value
• B)lifetime customer communication
• C)the marketing mix
• D)360-degree communication
• E)the integrated marketing campaign

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Definitions:

Tassou Performances

A form of traditional African oral performance that combines speaking, singing, and rhythm, often in a ceremonial or storytelling context.

MC Solaar

A French rapper of Senegalese and Chadian descent, known for his complex lyrics and significant impact on the French rap scene.

Duggy Tee

A Senegalese rapper widely considered as one of the pioneers of hip hop music in Senegal who has been active since the early 1990s.

Senegal

A country located on the West coast of Africa, known for its rich cultural heritage, historical significance in the transatlantic slave trade, and vibrant music and art scenes.