Reaching Wide Audiences Through Mass Media, Acquiring New Customers, Establishing

question 38

Multiple Choice

Reaching wide audiences through mass media, acquiring new customers, establishing brand image and personality, and defining brand position are all objectives for the IMC tool of ________.

• A)advertising
• B)PR
• C)trade sales promotion
• D)point of purchase
• E)packaging

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Definitions:

Other-race Effect

A psychological phenomenon where individuals are better at recognizing faces of their own race than those of other races.

Self-esteem

An individual's subjective evaluation of their own worth, including feelings of confidence, respect, and self-acceptance.

Selectively Attend

The ability to focus on a specific stimulus while ignoring and dismissing irrelevant or distracting information.

Implicit Associations

The subconscious linking of two concepts or entities in the mind, which can influence attitudes and behavior.