Dillard's Is a Regional Department Store, Primarily Located in the South

question 105

Multiple Choice

Dillard's is a regional department store, primarily located in the South. Every Sunday, Dillard's has large ads in the newspaper, but each ad features only one brand. For example, there might be an ad for Clinique cosmetics or one for Easy Spirit shoes. Dillard's sells other brands of these products but features only one in a given ad. The company does this because of the agreement it has with the national brand manufacturer (i.e., Clinique) , under which the manufacturer will reimburse Dillard's for the cost of the ad. What is this known as?

• A)cooperative advertising
• B)national/local advertising
• C)dealer loaders
• D)ad reimbursements
• E)tie-ins

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Definitions:

Checklist

A written or electronic list of items to be noted, checked off, or remembered.

Cognitive Therapist

A cognitive therapist focuses on identifying and correcting distorted thinking patterns, inaccurate beliefs, and negative thought processes that contribute to emotional and behavioral issues.

Neurotransmitters

Chemical messengers that transmit signals across a chemical synapse, from one neuron (nerve cell) to another 'target' neuron, muscle cell, or gland cell.

Superego

Part of the personality that acts as a moral center.