Which of the Following Could Be a Research Question Assessing

question 139

Multiple Choice

Which of the following could be a research question assessing an ad's effectiveness in enhancing consumers' perceptions of the brand?

• A)What brand do you prefer?
• B)Do you want to try or buy this product/brand?
• C)Have you seen this ad/this campaign?
• D)What emotions did the ad stimulate?
• E)What brand is being advertised in this ad?

---

Definitions:

Equipment-delivered Services

Services that are provided through the use of specialized equipment, often requiring technical expertise, such as medical treatments or beauty therapies.

Nonprofit-delivered Services

Services provided by nonprofit organizations, often focusing on social causes, community support, or relief efforts without the aim of generating profits.

Fee-delivered Services

Services for which a specific charge is applied, typically provided professionally or commercially.

Nonprofit Organization

An entity that operates for the promotion of a social cause, cultural, educational, religious or other public interest objectives rather than for profit.