The Coincidental Survey Technique Is Most Often Used with Broadcast

question 63

True/False

The coincidental survey technique is most often used with broadcast media and is conducted by randomly calling respondents in the target market to gain insight on whether the target audience is getting the message and, if so, what information or meaning the audience members receive.

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Definitions:

Disjunction

A logical operation yielding a true value if at least one of its operands is true; in grammar, it's the action of joining words or phrases in a way that indicates alternatives.

Occur

To happen or take place.

52-Card Deck

A standard deck of playing cards comprising four suits (hearts, diamonds, clubs, spades), each with 13 ranks (from two to ten, and the face cards jack, queen, king, and ace).

Chances

Chances refer to the possibility or probability of something happening, often expressed in terms of likelihood or risk.