Describe the Type of Copytesting That Occurs During the Message

question 115

Essay

Describe the type of copytesting that occurs during the message development research stage of IMC planning.

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Definitions:

Message Received

The conveyance and understanding of a communicated idea or information by the intended recipient.

Encoding

The process of converting information into a form that can be transmitted and understood by a receiver.

Meeting

A gathering of individuals or groups to discuss, decide, or collaborate on topics and issues, often with a structured agenda.

Personal Selling

A marketing strategy involving direct interaction between a sales representative and prospective buyers to finalize a sale.