Public Relations Programs Are Evaluated in Terms of Output and Outcomes

question 122

Essay

Public relations programs are evaluated in terms of output and outcomes. Explain what this means and discuss three measures of each.

Recognize the significance of source authority and credibility in online information.

Identify common visual aids and their use in reports.

Differentiate between primary and secondary data and their relevance in business reports.

Understand the process and organization of conducting research for formal report writing.

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Definitions:

Flexibility

The quality of being adaptable or variable, especially the ability to respond to changes in circumstances or environments.

Productivity

The measure of efficiency in converting inputs into useful outputs, commonly used in analyzing the performance of businesses, economies, or individual workers.

Supervisory Costs

Expenses associated with overseeing and managing employees, including salaries of supervisors and costs related to training and supervising staff.

Flexible Benefit Plans

Employee benefit programs that allow workers to choose from a variety of pre-tax benefits, tailoring the package to their personal needs.