Which of the Following Is NOT a Research Question Assessing

question 3

Multiple Choice

Which of the following is NOT a research question assessing an ad's effectiveness in influencing consumers' cognition?

• A)What did you like or dislike in the ad?
• B)Did the ad engage your interest or curiosity?
• C)Did you read/watch most of it? How much?
• D)Do you have a need for this brand or can it fulfill a need for you?
• E)What's the difference between Brand X and Y?

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Definitions:

Organizational Buyers

Entities that purchase goods and services for use in the production of other products or services, for resale, or for organizational operation.

Buyer's Needs

The requirements or desires that consumers have when looking to purchase products or services.

Tying Agreements

Contractual agreements where the sale of one product is conditional on the purchase of another, often unrelated, product.

U.S. Justice Department

The federal executive department responsible for the enforcement of the law and administration of justice in the United States.