In the ________ Method, Viewers Receive a Deck of Key

question 52

Multiple Choice

In the ________ method, viewers receive a deck of key frames from the commercial and sort them into images they remember seeing and ones they don't. They then sort the images they remembered into five categories, from strong positive to strong negative.

• A)picture sort
• B)key concept reel
• C)clutter reel
• D)photoboard
• E)animatic

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Definitions:

Balanced Scorecard

A strategic planning and management system used by organizations to communicate what they are trying to accomplish and measure progress towards their goals.

Performance Measures

Quantitative indicators used to assess how well an organization or individual is achieving its goals and objectives.

Gross Cost

The total cost incurred before deducting any discounts, allowances, or rebates.

Operating Assets

Assets that are used for the day-to-day functioning of a business, excluding investment and non-operational assets.