Using Which Method of Collecting Tracking Data Does a Researcher

question 33

Multiple Choice

Using which method of collecting tracking data does a researcher go to consumers' homes in the target market and ask what brands or products they have purchased or used recently, and in some cases, count the products or brands currently stocked by the consumer?

• A)wave analysis
• B)consumer diaries
• C)pantry checks
• D)test marketing
• E)coincidental surveys