The Efficiency of a Direct-Reponse Offer Is Measured in Terms

question 125

Multiple Choice

The efficiency of a direct-reponse offer is measured in terms of ________.

• A)return on investment (ROI)
• B)cost-per-lead
• C)responses per thousand (RPM)
• D)pay-per-click (PPC)
• E)intent-to-buy

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Definitions:

Study

The act of devoting time and attention to acquiring knowledge on a subject, through reading, observation, or research.

Culture

The shared characteristics, including language, religion, cuisine, social habits, music, and arts, which distinguish one group of people from another.

Openness and Inclusiveness

A principle or practice of being open to diversity and including people from different backgrounds and perspectives.

Social Norm

An unwritten rule or behavior that is considered acceptable or expected within a society or social group.