The Evaluation of Public Relations Examines the Success of the Program

question 60

True/False

The evaluation of public relations examines the success of the program in getting the message out to the target audience in terms of output and outcomes,as well as public opinion and relationship tracking.

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Definitions:

Seattle Longitudinal Study

A specific long-term study that focused on adult cognitive development, tracking changes and stability in intelligence over time.

Findings

Conclusions or results arrived at after an examination or investigation.

Semantic Memory

A type of long-term memory involving the capacity to recall words, concepts, or numbers, which is necessary for the use and understanding of language.

President

An official leader of a country or organization, usually elected or appointed to be in charge of the executive branch.