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One of AT&T's requirements of its advertising is that everything must be pretested and proven to be effective before it goes on the air or appears in print. Which of the following is NOT a company listed in the text that AT&T might hire to help test the strong and weak points of its advertising?
Hedge Ratio
The ratio of the size of a position in a hedging instrument to the size of the position being hedged.
Strike Price
The price at which the holder of an option contract has the right to buy or sell the underlying asset.
Underlying Stock
The stock on which a derivative instrument, such as an option or future, is based.
Implied Volatility
A measure of the market's forecast of a likely movement in a security's price and is used to price options contracts.
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