Intel Manufactures Computer Chips That Are Part of Several Personal

question 144

Multiple Choice

Intel manufactures computer chips that are part of several personal computer manufacturers' finished products. Intel and the computer manufacturers realized that customers valued Intel computer chips due to their superior quality and reliability and began asking whether or not the computer they were considering purchasing contained an Intel computer chip. As a result, Intel and computer manufacturers started communicating through advertising and other promotional tools that there's "Intel Inside." This is an example of ________.

• A)primary branding
• B)secondary branding
• C)supply chain branding
• D)component branding
• E)ingredient branding

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Definitions:

Price Taker

A market participant that accepts the prevailing market prices and lacks the influence to change prices for goods or services.

Market Price

The ongoing rate at which a service or an asset is offered for buying or selling in a certain market.

Level Of Production

The quantity of goods or services produced within a given period by a company, industry, or country.

Market Equilibrium Price

The price at which the quantity of goods supplied equals the quantity of goods demanded in a market.