Which of the Following Is NOT a Way Advertising Adds

question 76

Multiple Choice

Which of the following is NOT a way advertising adds value to a product?

• A)making the product appear more desirable
• B)making the product appear more of a status symbol
• C)making the product more convenient for consumers to buy
• D)providing news and useful information of interest to consumers
• E)All of the above are ways advertising adds value to a product.

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Definitions:

Recreational Travel

Travel for the purpose of leisure and enjoyment, as opposed to business or commercial travel.

Consumer Socialization

The method through which people learn abilities, understanding, and perspectives essential for their roles as buyers within the market environment.

Consumer Acculturation

The process by which consumers learn about and adopt the cultural norms, values, and behaviors of a society other than their own, affecting their purchasing behavior.

Purchasing Socialization

The process through which individuals learn purchasing and consuming behaviors from social influences and communities.