Examlex
Using ________,a marketer sets a high price for a product to make the product seem worthy or valuable.
Reliability
The degree to which the result of a measurement, calculation, or specification can be depended on to be accurate.
Construct Validity
Evidence that a test measures a specific concept or trait. Construct validity includes an analysis of a test through one or more of the following methods: experimental design, factor analysis, convergence with other instruments, and/or discrimination with other measures.
Factor Analysis Validity
A statistical method used to examine whether a set of survey or test items correlates with underlying constructs, thereby validating the measure's theoretical assumptions.
Criterion-related Validity
The degree to which a test's outcomes correlate with other measures that assess similar constructs, determining how well one measure predicts an outcome based on another measure.
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