In the Marketing Planning Process, Consumer Needs Should Be Assessed

question 114

True/False

In the marketing planning process, consumer needs should be assessed before the product is positioned.

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Definitions:

Maladaptive Behaviors

Actions or tendencies that are counterproductive to oneself or to society, often developed in response to stress or trauma but detrimental to coping in healthy ways.

Repeated Use

The action of using something multiple times, often referring to habits or behaviors that become consistent over time.

Methadone

A medication used in treatment for opioid dependence that can also relieve chronic pain; it helps reduce withdrawal symptoms without the euphoric effects of the abused drug.

Opioid

A class of drugs that includes both legal pain relievers like morphine and illegal drugs like heroin, known for their potent pain-relieving and addictive properties.